Busy professionals have trouble finding and signing up for quality fitness classes that are near their home or work, and need information about classes and payment all in one place. Om Finder 2.0 helps users find, book and pay for fitness classes nearby, discover new instructors, and get rewarded for all the hard work.
Timeline: 10 Days
Team: Alivia Duran & Melanie Wider
What I Did: User Research, Competitive Analysis, User Flows, High-Fidelity Wireframes, User Testing, Invision Prototype
Student Project at General Assembly
Our initial survey was designed to explore workout habits, class attendance, incentives to exercise and general needs when trying to stay active.
- Users like variety in their workouts and book classes ahead of time
- Users need extensive but concise information especially relating to class size and instructors
- iPhone was the platform of choice to book classes and check schedules
Interviews and Affinity Mapping
By hearing real life experiences about users’ workout habits we identified behavioral trends and current issues that users face when scheduling workouts on-the-go.
Existing Om Finder App
Om Finder is a free app is designed to help iOS users locate yoga studios, classes, and instructors in Canada, the U.S., and around the world. Data is sourced through an API provided by Mindbody, but class and instructor information isn’t up to date.
Issues with current app:
- No incentive to reserve through Om Finder
- No curation of classes. Dependent on breadth of listings
- Users can can reserve a spot, but not pay ahead of time
- Only offers yoga classes
- Find a friend function doesn’t work
We also looked at other similar products, what they did well, and what we wanted to improve on.
We found extensive but overwhelming class offerings which make quality class discovery difficult, and a lack of incentive to actually use the site/app to discover or book classes.
With the three personas we developed after our interviews, we started identifying features. We ranked them from essential to “nice to have” for the user, and then from low to high design and technical effort.
Using the prioritized list of features and insights from interviews we refined the core functions needed for our minimum viable product.
MVP Key Features
- Discover new classes
- Book and pay for classes
- Feature trusted instructors
- Incentivize workouts
To rapidly explore ideas for initial designs, my favorite tools are a Sharpie and my notebook! Before starting digital wireframes, we explored what the screens could look like on paper.
After sketching flows and exploring our initial ideas, we created wireframes and tested them with users to validate our designs.
Annotated screen flow for sign in and checkout flow.