Lucky Charms | Social Campaign

Client: Lucky Charms

Team: Saatchi & Saatchi New York

Project: Marshmallows Only Social Campaign 

Lucky Charms receives countless calls, emails, tweets and Facebook posts from marshmallow-obsessed fans longing for a box filled with only marshmallows. What if Lucky Charms made their dreams come true with a limited-edition marshmallow only box?

We designed a campaign that delighted and entertained Lucky Charms fans and encouraged them to share their love for the magically-delicious cereal. My role was creating a user journey for the overall experience to help communicate the idea to the client.


To enter, fans shared a photo of themselves holding an imaginary box of Lucky Charms on Facebook, Twitter or Instagram with the hashtag #Lucky10Sweepstakes.

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Lucky Charms responded to all entries with custom GIFs, and the “Lucky 10” received limited-edition boxes of Lucky Charms Marshmallows Only cereal!
read more about it  General Mills / Refinery29 / Fast Company / Today